The California Supreme Court ruled on 2/10/2011 that the "Song-Beverly Act" prohibits businesses from requesting and recording ZIP codes from consumers prior to credit card transactions. Merchants should immediately desist from asking for ZIP codes prior to processing a card transaction.
Important Proviso: The above material does not constitute legal advice and should not be relied on. It does not create an attorney-client relationship. Each locality has differing laws. A legal matter cannot be satisfactorily resolved without a comprehensive review and analysis of all the unique facts and laws at issue by an able attorney. Your matter may result in a loss of rights if you do not timely retain such an attorney.
Contact: If you would like to discuss this matter further in a more private forum, please feel free to contact me directly at the email address provided through my firm’s website located at http://BealBusinessLaw.com.
Thursday, April 7, 2011
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